The campaign included a mini-site (on the web and Facebook) and several games, with which the user could obtain different prizes.
The games were unlocked by calendar days, as long as the previous game was played: the first day you could only play game 1, the second day game 1 and 2, and so on.
Each player had a limited number of attempts per calendar day in each game. He could use the attempts to improve his score in each of the games. To have more attempts, they had to share the results on Facebook.