Catalunya Caixa

Catalunya Caixa

The art of saving

The campaign consisted of an advergame and a set of rich-media promotional banners.

The campaign was carried out for 2 consecutive years. The first phase began in March 2008 and lasted until August.

The first advergame was set in a bank branch (in different scenes that were enabled in time), where through different tests and puzzles, the player gets higher or lower score, which then translated into a certain percentage increase in the profitability of your deposit.