Advergame of internal communication for all employees of Coca Cola Spain.
The communication campaign achieved a participation of 90% of the total number of workers in the company.
The objective was to foster cohesion among departments and involve the staff in the current business project.
It was decided to place the theme set on a ship, with the Captain Manifesto as the leader of the boat, the players had to collaborate with each other to make this ship "come to fruition", establishing in a symbolic key the means for a group reach your objectives collaborating among its members.
- Client: Coca Cola
- Years: 2007
- Site languages: Spanish
- Custom site development
- SQL Server