The art of saving

Advergaming campaign for Caixa Catalunya made to promote a deposit that was contracted exclusively through the internet.

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The campaign consisted of an advergame and a set of rich-media promotional banners.

The campaign was carried out for 2 consecutive years. The first phase began in March 2008 and lasted until August.

The first advergame was set in a bank branch (in different scenes that were enabled in time), where through different tests and puzzles, the player gets higher or lower score, which then translated into a certain percentage increase in the profitability of your deposit.

In 2009 a continuation of the campaign is carried out, linked to the renewal of the contracted e-deposit.

This second advergame was set in a virtual museum, where through the tour of its different rooms, it was possible to access tests similar to those of the advergame of the previous year.

VIEW DEMO YEAR 2008   VIEW DEMO YEAR 2009

 

  • Client:  Catalunya Caixa
  • Years:  2008-2009
  • Site languages:  Spanish, Catalan

 

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